Overview:
For my major project, I created the Loud Mouth Beer Festival. A bold initiative aimed at challenging the strict regulations surrounding alcohol advertising in Norway. With a focus on creativity and rebellion, this festival pushes the boundaries to advocate for change in the industry.
Goals:
The primary goal of Loud Mouth is to challenge the status quo and spark conversation around the restrictive regulations governing alcohol advertising in Norway. By showcasing innovative designs and provocative messaging, the festival aims to raise awareness and drive positive change in the industry.
Target Audience:
Loud Mouth Beer Festival caters to a diverse audience, including students, designers, and brewers/breweries. Through engaging exhibitions and thought-provoking content, the festival appeals to individuals passionate about creative expression and social advocacy.
Regulatory Landscape:
In Norway, alcohol advertising and labeling are subject to strict regulations, limiting the freedom of expression for breweries and designers. These regulations pose significant challenges for businesses in the industry, stifling creativity and innovation.
Logo bundle
PICTURE THIS:
you’re strolling down the street, minding your own business, when suddenly, you see a poster that stops you dead in your tracks. That’s what we do at Loud Mouth. Our posters aren’t just about beer; they’re about pushing boundaries and making you think.
WHY A STRANGLED SEAGULL?
The strangled seagull symbolizes the frustration caused by government rules limiting creativity in brewing. It represents the constraints imposed on the industry, stifling innovation. Through this bold image, we aim to start conversations about the impact of strict laws. By challenging norms, we advocate for more freedom and encourage people to question regulations. The seagull’s dilemma resonates with our mission to push boundaries and foster innovation.
Every element in our design, including the strangled seagull, is hand-drawn. This deliberate choice reflects our commitment to creativity and originality. Hand-drawing allows us to infuse each detail with personality and flair, setting our designs apart from the ordinary. It’s a testament to our dedication to craftsmanship and our desire to create something truly unique.
Immerse yourself in the Loud Mouth experience with our uniquely designed tickets. Each ticket features the same eye-catching design as our festival poster, ensuring a cohesive and visually captivating experience from the moment you purchase your ticket. With every ticket, you'll not only gain access to the festival but also become a part of our rebellious movement against restrictive regulations. Join us in challenging the norm and celebrating creativity with Loud Mouth Beer Festival!
Brand Identity Guidelines
Our brand identity book is your backstage pass to the Loud Mouth Beer Festival. It's a visual journey through our creative process, showcasing our logo, posters, and more. Anyone at the festival can flip through its pages and get a glimpse into our world of rebellion and innovation. It's a testament to our commitment to creativity and pushing boundaries in the brewing industry.
