As part of the D&AD New Blood challenge, the task was to create a vibrant and captivating promotional campaign for the 2024 event aimed specifically at professionals working in and around the music industry. This project aimed to revitalize the event's branding, previously known as "UMusic Autumn," by infusing it with a fresh identity and energy that resonates with the target audience.
Email Invite
Engagement Strategy for UMUSIC Autumn
Offer a personalized music app for attendees to enjoy and connect with exclusive event content. Assign unique cartoon marks to employees, featured on both the app and event merchandise, promoting unity and individuality. Introduce interactive features like chat forums and games to boost participation and excitement. Incorporate employee marks on event merchandise to enhance a sense of belonging and increase event visibility.
